Check out this beautiful package design job done by the guys over at Duffy and Partners (via TheDieLine.com.) Its called New French Bakery. A very bright, and energetic brand, accompanied by some very fluid packaging. The subtle blues allow for a very approachable feel. I absolutely LOVE the rounded typeface they used for the word "French." I wonder if they did so to shy away from the stereotypical French attitude. Hey! Makes me want to buy their products!
Check out Duffy and Partners over at Duffy.com. They rock the design world!
Chuck
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